#4
MAKE A BOLD CLAIM
Make a Bold Claim
Jesus made numerous “Bold Claims.” He wasn’t afraid to put himself fully out there and articulate a bold claim with certainty and clarity. He said things that were challenging, daring and edgy. For example he said, “I am the way, the truth and the life.” In an ancient world dominated by the question of “how does one embark on a pathway of truth in order to live the very best life possible?” Jesus steps up to the plate and says, “Look no further…” It is Me. “Ego sum Via, Veritas, Vita.” “And, if you carefully read the 4 gospels you will see numerous other times where Jesus did and said things that were bold and daring.
His power to arrest and draw attention was unstoppable. His words were piercing and invasive. They cut through the clutter and noise of the crowd with its myriad voices clamouring for space and attention. Jesus stood out apart from all others because of his masterful use of bold claims. Where can you start implementing bold claims in your life? What can you say right now that is bold and daring but true and relevant to your audience? If you don’t have anything then go find something. Like Jay Abraham always says, “Find something good to say… say it well… and say it often!”