Peter Baptiste

doing ministry in the marketplace and restoring value in the church place

 #4

MAKE A BOLD CLAIM

Make a Bold Claim

Jesus made numerous “Bold Claims.” He wasn’t afraid to put himself fully out there and articulate a bold claim with certainty and clarity. He said things that were challenging, daring and edgy. For example he said, “I am the way, the truth and the life.” In an ancient world dominated by the question of “how does one embark on a pathway of truth in order to live the very best life possible?” Jesus steps up to the plate and says, “Look no further…” It is Me. “Ego sum Via, Veritas, Vita.” “And, if you carefully read the 4 gospels you will see numerous other times where Jesus did and said things that were bold and daring. 

His power to arrest and draw attention was unstoppable. His words were piercing and invasive. They cut through the clutter and noise of the crowd with its myriad voices clamouring for space and attention. Jesus stood out apart from all others because of his masterful use of bold claims. Where can you start implementing bold claims in your life? What can you say right now that is bold and daring but true and relevant to your audience? If you don’t have anything then go find something. Like Jay Abraham always says, “Find something good to say… say it well… and say it often!”

 

Just take a look at your market and your niche for a moment. There are so many different voices clamoring, calling and crying for the attention of the masses it’s mostly hard for prospects to choose who they should buy from. You must embrace a series of strategies to stand out separate from everybody else in your market who is competing against you. The first of these strategies is to “Make a Bold Claim.”
You will find that when you do this your voice will be instantly heard about the noise of all others who are offering something to your list. In order to stand out from the noise of the crowd among the many different voices clamouring for attention you must make a bold claim. Nobody will pay attention if your message is soft, tame, meek, and passive. But if you make it be bold, daunting, daring and dynamic you will turn heads and demand attention. 
So, let me ask you “what will your bold claim be? What can you say about yourself, your product or your service that is so unprecedented and unpredictable that it stands out clearly and distinctly among all those other weak, insipid, boring and powerless clichés, platitudes and slogans that are out there? You can create your “Bold Claim” right now. Find something good to say. Say it will and say it often. Once you start making a “Bold Claim” your entire market will open up for you right before your very eyes. I promise you more people will start paying attention to what you have to say. You’ll see a higher open rate in your email list and more people taking action and responding to your offer.

You Deserve The Best