#7
DIFFERENTIATE YOUR SELF
Make An Irresistible Offer and An Unbeatable Proposition
Are you failing to compete within your niche because you and your company look too much like your competitor’s? I’m willing to predict exactly what is happening for you right now. Your prospects are buying based on price and not based on value. The sad truth is your prospects really want to buy based on value and not strictly based on price.
How do I know this? I know because most people want the very best deal. Think about this. Do you buy everything at Walmart or Goodwill Stores? Do you go out and look for the cheapest car or the cheapest clothes or the cheapest meals? No not at all. And neither do your prospects. You and your prospects are all looking for the same thing. You want the very best deal.
Unfortunately, you may be inadvertently forcing your prospects to evaluate your company, product or service based solely on price because you have failed to establish a market dominating position. I’ll put it this way. If you look exactly the same as everybody else in the market place then your prospects can’t distinguish any viable difference between you and your competition. Therefore they you force your prospects to buy based on price. They don’t want to buy based on price. However if you haven’t established a market dominating position then they have no choice. Believe me when I tell you your clients all want the same thing. They want the very best deal. They want great value.
Where does this leave you? It should cause you to stop everything and go look at your offer? Is it short but powerful? Does it sound strong, friendly, warm and inviting? Is it open and welcoming or closed and stuffy? Ultimately is it amazingly good and compelling? Have you said it well? Can you say it often?
Now you’re finally laying the foundation for offers that go viral. Your business is ready to explode. You will grow big and huge. Your message will be heard far and wide. Simply by entering into these circles of biblical marketing. I hope you’re ready for the increase and the growth. Are you? I promise you it will be very real for you. These 7 Circles of biblical marketing have already transformed the lives of thousands the world over. I challenge you to let them work for you.